Feature Project – Infinity Fiberglass Replacement Windows from Marvin

Recently Nick Kreyer, marketing project manager at Infinity® from Marvin replacement windows, contacted Christi Pryor, marketing manager at Callen to schedule a photo shoot of Infinity® from Marvin windows and patio doors.  “We couldn’t say no to this opportunity,” Christi said.

Christi excitedly reached out to several clients who recently had Infinity® from Marvin windows installed in their home to include them on a three-day photo shoot around southeastern Wisconsin.  “Our clients were very receptive and happy to be included,” Christi said.  “I believe they were as excited as I was to show off their windows!”

“As a replacement window manufacturer, it is very important that we keep an up-to-date library of photography,” Nick said.  “We are constantly looking for new photography for use on our website and marketing materials.  This photography is not only used by Infinity, but also our authorized installing retailers, such as Callen, in their marketing efforts to both inspire and impress homeowners.  As one of our longest tenured retailers and knowing the quality work they do, we knew we’d get exceptional photos, so it was an easy decision to partner with Callen on this project.  It was a busy three days, but the photography we got exceeded our expectations.”

“I agreed to be on the photo shoot because Callen is always nice and efficient whenever they are at my home,” said Sue Sweeney, Callen client.  “The neighbors came out to see what was going on and they stayed to watch until they pulled away.  They were all very excited to watch the photographer work and took business cards from Christi because they were thinking about window replacement themselves!”

Infinity® fiberglass replacement windows were created by Marvin® Windows and Doors, a company which had been recognized as an industry leader in wood windows for nearly a century.  This revolutionary line is a durable, attractive, energy-efficient, and low-maintenance window replacement option.  Composed of an advanced fiberglass material called Ultrex®, Infinity windows also feature EverWood® interiors, a stainable and paintable woodgrain finish that looks and feels just like wood, yet is completely low-maintenance.  EverWood won’t absorb moisture or decay over time; there is no discoloration on the sashes, warping or material degradation – just remarkably reliable performance and lasting beauty.

“The reason we chose Infinity windows was simple,” said Lisa Baratta, another Callen client.   “The windows met our two nonnegotiable criteria: they were not wood (my husband insisted we not replace our rotting 20-year old wooden windows with more wooden windows), and the Infinity windows with Everwood could be stained to look convincingly like wood (my criterion).  We were very satisfied on both counts.  I hadn’t given the easy-wash hinges much thought when we bought the windows, but I loved them this spring when I easily cleaned the windows myself, inside and out.

“We chose Callen because they were our local Infinity dealer and they have an excellent reputation in the community.  Installation went very smoothly, and our project manager Wade Avinger did an outstanding job – he was proactive, responsive, did a great job following up on everything, and is all around a great guy.”